What we're about
Curlopedia educates families about curly hair, empowering parents, teens, and children to embrace their natural curls. By addressing common fears, stigmas, and biases, Curlpedia seeks to create a safe space where curls can thrive within families.
Target Audience
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Mixed race families
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Curly-haired people
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Hair stylists
Attributes
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Empowering
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Community-Driven
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Informative
Problem
How can we educate families on proper curly hair care? What strategies can help families build confidence in caring for and embracing natural curls?
Solution
Create a guide that normalizes curly hair in professional and public spaces while encouraging families to embrace natural curls at home.
66%
Of people have curly hair
85%
Of curly-haired people report experiencing workplace discrimination based on their hair
66%
Of black girls in majority-white schools report experiencing hair discrimination
MoodBoard
Logo Concepts
Color Studies
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Natural, Beautiful, Stylish, Professional
Curly, Coily, Kinky, Casual
Natural, Beautiful, Stylish, Professional
Curly, Coily, Kinky, Casual
Typefaces
Primary
Secondary
Keep Calm and Curl On
Curl Day Every Day
Keep Calm and Curl On
Curl Day Every Day
