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Problem:

How can we provide a public space for terrariums

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Solution:

Create a museum specializing in terrarium experiences

What is a terrarium?

Simply put, a terrarium is a jar of grass and soil. A terrarium can also be a glass container that contains soil and plants and may be opened to access the plants within for maintenance.

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Target Audience

Children | Teens | Adults | Environmentalists | People wanting to learn about ecosystems 

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Brand Attributes

Informative | Interactive | Educational | Family-Friendly | Explorative 

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Logo Studies

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Color Studies

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In America, 66% of people own at least one house plant, many of which serve as core elements in low-end terrariums

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There has been a 50% increase in terrarium sales since March 2020 driven by their growing popularity as a home decor item

While low-end terrariums are popular for home decoration, especially among younger audiences, high-end terrariums offer a unique oppurtunity to explore distant ecosystems and gain insight into environments beyond your own

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VR Space

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