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Curly hair is often mislabeled as messy, intimidating, or unprofessional. These stigmas have no factual basis but people born with curly hair are frequently pressured to alter it despite the fact that curly hair is no less natural or appropriate than any other hair type.
Solution
Problem
Create a guide that destigmatizes curly hair in professional and public spaces, while also fostering acceptance at home so parents and children can learn to love their natural curls rather than fear them.
Target Audience
Mixed race families | Parents of children with curly hair | Curly haired people looking for guidance | People wanting to learn more about their hair | Hair stylists
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Empowering
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Community-focused
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Informative
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Inclusive
Attributes
Logo Concepts
Typefaces
Color Studies
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